Best sellers
Nice to buy something that actually feels thought through, not just another pair of sunglasses
They just fit right. Didn’t really have to think about it.
I’ve worn them pretty much every day since they arrived.
Usually I get tired of sunglasses after a while. Haven’t with these.
DESIGNED IN SCANDINAVIA
Designed in Stockholm, made for everywhere. Our frames are built around timeless shapes and better materials, built to feel as GOOD as they look, day after day.
Made with better stuff.
Our frames are made from a blend of bio acetate and recycled acetate. Up to 60% plant-based and 40% certified recycled content. No BPA, no phthalates, and lower carbon emissions than standard acetate.
THE GOODS
Discover the details
GOOD design isn't loud. It's in the things you only notice when you look closer. Tap the dots to see what goes into every pair of GOOD SHADES.
The lens
Filters UV. Not reality.
100% of UVA and UVB blocked. Reds stay red, greens stay green, none of that murky-filter feeling. Tested to American, European and Australian standards, so wherever you're wearing them, they already belong there.
The logo
Two O's. Two screws. Same job.
Look at the temple. The double-O in GOOD isn't printed on. It's the actual hardware holding the hinges together. Branding that pays rent.
The frame
Plant-based, not just plant-themed.
A mix of bio-based and recycled acetate, combining plant-derived materials with certified recycled content. Made using a process that reduces emissions compared to traditional acetate. Same look. Same feel. Just made more thoughtfully.
3
YEAR LENS GUARANTEE
If the lenses give up before the third summer, we'll sort it. No forms in triplicate, no proof of purchase from 2024.
400+
UV PROTECTION
Every wavelength of UVA and UVB blocked, on every pair. Not an upgrade, just the standard.
The ones that stay out of the shade.
A more expressive frame that stands out just enough. Designed for brighter days, longer evenings, and the kind of moments you do not rush.
Easy to wear when the sun is out, and hard to take off once it is. Because some days are better when you stay a little longer.